Marketing Strategy

A plan for marketing success

A solid strategic marketing plan creates guidelines, drives revenue, and helps generate growth. We create effective, custom marketing strategies that combine insight-driven creative with robust data measurement to take your brand to the next level.

Before defining a strategy, we’ll look at your positioning relative to your competitors and your specific audience and goals. Next, we’ll create a custom plan that will help your brand stand out, get noticed, and connect with your audience. This in-depth strategy aligns with your overall company goals, helps you prioritize your marketing initiatives, and includes defined metrics to gauge overall marketing success.

What we do

1. Goal Alignment

We don’t use templates when creating a marketing plan. Each company has a different team, industry, and specific goals and unique culture. That’s why it’s so critical that we gain a deep understanding of your brand before we begin to develop your marketing strategy. Gaining this understanding may take the form of in-person meetings, video calls, independent research, and audience surveys.

2. Review Past Strategy

Chances are this isn’t your first foray into marketing your brand. Whether you’ve been posting on social media, sponsoring industry events, or creating messaging for your website — we’ll review your past efforts to find out what’s working, what can be improved upon, and to learn more about your unique brand.

3. Understand Your Audience

Who are you trying to reach? What do they think of your company now? What do you want them to think in the future? To answer these questions, we create target audience personas that help guide the development of your marketing strategy. This can be based on survey data, meetings with your team, or both.

4. Develop A Plan

We develop key marketing goals with associated initiatives that make sure you stand out from your competition. This plan includes marketing initiatives by channel — website, print collateral, sponsorship, events, e-communication, etc. We’ll pair these with metrics to measure against to be sure that everything we’re doing is driving your business forward.

5. Metrics For Success

We meet to discuss the proposed marketing strategy and get your feedback before moving forward. Together, we’ll decide which metrics work best as measurements to gauge success. We’ll then refine the plan and goals based on your feedback and get clear on what you hope to achieve over the course of the year and exactly how we’re going to help you do it.

6. Activate The Plan

Some clients are able to put their plans into action with their own internal resources. Others chose to work with Hansen Belyea to create campaigns, develop content, and templates for websites based on the strategies we develop. Whichever case works best for you, we’ll be here as partners to support you every step of the way.

“You may think you know exactly what you want, but Hansen Belyea may offer alternative solutions that you hadn’t thought about. They’re experts in their field and know how to successfully drive your marketing initiatives.”

Kayleen Tinker – Marketing Director / Prime Electric

Marketing Strategy Services Offered

+ Top Marketing Goals for the Year
+ Target Audience Personas
+ Key Marketing Tactics
+ Marketing Initiatives by Channel
+ Metrics to be Reported Quarterly

“I’ve worked on both the client and agency side in my career. One thing I have seen, is that marketing has the potential to change perceptions and even shift industries.”

Brianna Home – Principal / Strategic Director, Hansen Belyea

Explore more services

Web Design

Your website is an online expression of your brand, and allows users to connect with you on many levels.

Branding

A strong visual identity serves as a clear expression of your unique traits. It establishes trust, builds confidence, and underscores the promises you make.