Branding
Speaking from the heart of your business
Your business is unique — and your branding needs to be, too. Strong branding is the gateway between you and your customers. It can tell your story, spread your values, and instill confidence. It’s an area of great importance – and we’ve dedicated our careers to mastering it.
Our brand building process
1. Discovery
We want to know who you are. So at our discovery meeting, we like to listen. We facilitate discussion. We note nuances. And we build a picture of what makes you unique.
2. Brand Strategy
This is your brand compass. We’ll create a strong, insight-based strategy to guide everything going forward, including messaging, visuals, and activation.
3. Brand Messaging
Key brand messaging — mission statements, tag lines, brand language systems, and more — will give you the tools to talk about yourself. So your customers can start talking about you, too.
4. Visual Brand Design
From the development of a unique logo or wordmark, to the color palette, typography, photo and graphic styles, this is where the look of your brand comes to life.
Prime Electric
Building a new brand
PRIME Electric partnered with Hansen Belyea to completely re-imagine their brand. A year after the roll out, PRIME’s Marketing Director talks about how the process went.
Branding
Proudly Northwestern
Blackwood Homes
Rebranding
Energizing a growing brand
Prime Electric
Rebranding
Engineering a whole new look
Blueline
Branding Services Offered
+ Brand Platform
+ Logo Design
+ Typography & Color Palette
+ Naming
+ Tagline
+ Graphic Applications
+ Graphic Standards Manual
Selection of logos developed by Hansen Belyea
“They bring an intangible quality to design and creative endeavors that you can’t entirely explain, but it’s everything. They’ve just got it, and that’s huge. They’re in a kind of sweet spot in that regard.”
Marc Vassallo – Marketing & Communications Director / Schultz Miller
A trusted brand gets colorful
Perteet is an award-winning infrastructure consulting firm. For over 28 years, their work has improved the quality of life in Washington State communities. We helped them create a new brand identity that better reflected who they were as a company and set them apart from competitors.
See the new brand