Maximizing your investment with partners

During our shoot planning with UMC, their partner, Corix, expressed interest in using the footage for their own cut to tell their story to their clients and supporters, highlighting their interviewees and role in the work. By sharing the shoot day, resulting footage, and photography stills with UMC, their investment is maximized while saving time and energy. Both cuts will utilize much of the same photography and footage but will have two different narratives and priorities that resonate with distinct client and supporter bases.

Preparation for the shoot

Our team met with the UMC team and their project partners several times before the shoot to fully understand the story they wanted to tell and to explore all the filming opportunities on-site in Bellingham. We also assisted in identifying a roster of interviewees and tailored our questions to maximize the value of our limited time with each person on shoot day. This meticulous planning and close collaboration with both companies ensured we made the most of our shooting day.

From the rapidly developing Waterfront District to the tranquil shoreline of Lake Samish, our drone videographer and photographer, Ken, and Brand Strategist, Chloë, crisscrossed the city to capture the essence of Bellingham and the community set to benefit from the new utility project. Meanwhile, Brianna and Ron set up a studio at the Port of Bellingham offices, conducting interviews with Representative Alex Ramel and other key contributors from UMC and Corix. As a result, we crafted two distinct video cuts tailored to each client’s unique narrative.

Corix delivers energy that inspires with a custom cut featuring both shared and original footage

Shortly after UMC launched their video on the new Energy Plant, Corix released their cut incorporating shared footage as well as exclusive shots from inside the Energy Plant and Regional Manager and operator of the plant, Jeff Giffin. Charlene Rowan, Senior Manager, Communications & Public Relations at Corix, was also on-site to review shots and prep Jeff on messaging.

The video highlights Corix’s leadership in sustainable infrastructure while showcasing the Waterfront District’s transformation from a historic industrial hub to a model of sustainable urban development. The goal was to craft a video true to Corix’s brand and offer clear differentiators while utilizing the shared footage with UMC.

Through compelling interviews, dynamic visuals, specialized interior-to-exterior drone footage, and live demonstrations of the system’s capabilities, the video showcases the cutting-edge technology behind the project and Corix’s dedication to low-carbon, clean energy solutions. We’re proud to help Corix share this important story, celebrating their role in shaping a cleaner energy future for Bellingham, Washington state, and beyond.