Unifying a growing Family of Companies

Lochner had a couple of big goals: first, to unify their internal team, which now included four recently acquired companies, under a single collective brand and image; and second, to create a brand that could effectively convey their plans for growth while showcasing their integrated services and markets under one grand Lochner umbrella. 

It was critical for Lochner that their expanded team could see the process and understand how the new brand, key messaging, and website were all evidence-based, built from their feedback during the research and discovery phase.

Telling Lochner's story

As a national brand with an international reach, Lochner needed a bold storytelling approach. Our team collaborated closely with theirs to refine evidence-backed key messages that clearly communicated their ambitious goals for growth and impact. Though Lochner was already a major brand, they turned to us for guidance in crafting a narrative that would reflect their evolving story, even as their next steps were still unfolding.

This sweeping project with Lochner had Hansen Belyea reaching for every tool in our kit, pushing our team to grow while we laid out a course for Lochner to grow into this new incredible phase of their business. This project encompassed many facets of our own service offerings at Hansen Belyea, such as having:

+ Conducted extensive research and discovery phase with analysis of hundreds of responses from clients and staff to be analyzed and integrated into the strategy. 

+ Developed data-informed key messaging by our team of experienced and adaptable writers.

+ Designed a brand with broad appeal for thousands of stakeholders on a national scale.

+ Managed the project and partnership with the client, overseeing deliverables and website development from Day 1 to launch day.

+ Provided support and strategy for brand and website rollout across various channels and platforms.

Building momentum

At the outset, Lochner was aware of how their outdated aesthetic positioned themselves less confidently amongst their competitors and wanted to leverage more brand equity to highlight their key differentiators for clients and partners. This was also critical for them in their ability to attract and activate the best talent from across the country and world. 

Clients almost always see business momentum after launching a rebrand and this was part of the equation for Lochner. Lochner selected Hansen Belyea to develop and launch a brand and website that would create industry buzz and increase their visibility in the market.