A privately held wealth management firm, Laird Norton Wealth Management has been serving its clients for over five decades, and currently manages more than $5 billion in assets. Hansen Belyea has a history of working with LNWM, and has recently helped bring the organization’s messages to life through video.
It was not Kristen Bauer’s expectation that she would enter into her new role as CEO of Laird Norton Wealth Management during a global health crisis. So finding a way to introduce her to the many clients she would be serving was important. Since wealth management is personal, Hansen Belyea and LNWM chose to film Kristen’s introduction from her home.
Hansen Belyea conducted its first socially distanced video shoot at the home of Kristen Bauer. It was a great way to introduce her to a new audience, as well as show a bit of her personality. Footage was captured to create a series of videos that could be rolled out over the months following her start at the company. The videos Hansen Belyea created struck a balance of professionalism and personality that resonated well with LNWM’s audience.
