Merging visions and building trust

The Research phase of this project brought to the surface what the DCG and Watershed teams loved about each of the companies and what they hoped would be carried forward into the future. 

The new brand was to be leveraged across their goals and vision for the future of their business. Facet wanted a look that communicated their collective reputation of reliability, dependability, and trustworthiness, while honoring the legacies of both companies. The brand platforms and website were designed to showcase their ability to offer complementary services under one roof while emphasizing their approachability and flexibility.

The scope of this project started lighter and increased in scale as trust was built with the Facet team. The entire project, with additional scope, took a year to complete. Early delivery on an in-depth and attentive Research & Discovery Phase and then a marathon of a Naming Consultation, built trust between the Facet team and Hansen Belyea. We were then brought on board to even update their website on a tight deadline for their biggest trade show of the year

A brave new look, name, and experience for Facet

Over the course of a couple months, Hansen Belyea engaged in two group Discovery sessions with the Facet team, followed by two separate email surveys sent to their team as well as clients and partners. We surveyed nearly 150 respondents to identify the company’s competitive advantage and inspire our creative work.

The data clearly shows that Facet is highly regarded by both their internal team and external survey respondents, which include a range of partners and clients. The newly merged team feels that Facet offers a welcoming and supportive environment, with most team members having been with the growing company for five years or less. Facet exemplifies its values by giving staff autonomy in their work, fostering collaboration, and encouraging a solid work-life balance.

Most survey respondents had over 20 years of experience in the environmental planning and engineering industry, lending significant credibility to their positive assessments of the Facet experience both internally and externally. 

The data from the Discovery sessions and surveys describe Facet as inspiring confidence, being reachable, responsive, and accountable. Facet’s diverse services and projects empower the team, who look forward to unifying under a new identity. All of this data and more became the foundation for the strategy and design work throughout the project.