The strength of BCRA lies in their ability to bring together expertise from a variety of disciplines. Many minds, working together to solve problems, and improve communities. With leadership changes, and a desire to communicate their story, they turned to Hansen Belyea to work on revitalizing the brand image.
BCRA's original logo
BCRA's original website
As BCRA approached its 30th anniversary, it was clear that the old logo and brand messaging no longer represented who they had become today, designers, engineers and architects, working together as a collective engine for problem solving. The new identity represents that intersection of disciplines, and the opportunities for new ways of thinking about projects and design.
+ Brand Messaging
+ Logo Design
+ Graphic Standards
+ Website
+ Photography
+ Video
Immersing ourselves into the BCRA culture helped us find the truths that separate them from their competitors. Our first initiative was to spend time with the team, conduct surveys with clients and partners, and gain a solid understanding of their culture. From here we crafted core brand messaging that would lead all of the creative moving forward. Next was a new logo, website and company video.
Hansen Belyea saw an opportunity to rethink how BCRA used its site, and the role it could play in communicating the unique themes we were developing. Rebuilt from the ground up, the new site focuses on clean, effective storytelling. The tasteful, easy-to-navigate structure creates a stage for content that sells BCRA’s unique approach, which is built on cross-collaboration between diverse functional teams. The result is a digital presence for the company that is sophisticated yet approachable, balancing truly impressive work against the company’s human touch.
Partners in Problem Solving
BCRA's Marketing Director discusses the process