Brand Auditing for Engineering Firms

Marketers and leaders in engineering – this one’s for you!

(And for everyone who is curious about how to audit and improve their brand, too!)

Join us for “Brand Auditing for Engineering Firms,” a 1-hour virtual session tailored to the unique branding opportunities in the engineering field. Led by our Strategic Director, Brianna Home, and Creative Director, Ron Hansen, this session will provide you with the foundational information you need for conducting an internal brand audit. You’ll learn how to identify your brand’s strengths and challenges across major brand extensions, and will take steps to understand your brand’s greatest opportunities. Whether your company needs a full rebrand or just a small refresher of your messaging or website, this session will inspire you to take action.

This session will feature our client, Laura White, Marketing and Business Development Director at Lochner. Laura was instrumental in the leadership marketing team for the Lochner rebrand launched earlier this year. She will share how she secured leadership buy-in and effectively managed the project, ensuring everything stayed on track. Laura will also discuss how the rebrand modernized Lochner’s aesthetic and unified the team after several acquisitions with new key messaging, enhancing their business and recruitment efforts.

With Hansen Belyea’s expertise in AEC, backed by years of experience rebranding and developing websites for engineering firms, you’ll gain insights from our successful projects with clients nationwide including Lochner, Perteet, Facet, WSP, Woodard & Curran, and Furtado.

Broadly, this session will cover the following:

+ Learn strategies for building effective surveys that lead to your brand positioning

+ Understand the impact that a rebrand can have on your business from both a client and employee perspective

+ Review examples of successful brand transformations from our clients

+ Achieve buy-in for a rebrand project from engineers and decision-makers on your team

The climate has shifted and your brand story (backed by survey data and strategy!) matters more now than ever.

Register Now