Analytics & Accessibility: Creating websites for everyone

This one-hour webinar, “Analytics & Accessibility: Creating websites for everyone” on Wednesday, March 12th at 11 a.m. Pacific / 2 p.m. Eastern explores two essential components of a successful website strategy: accessibility and analytics. Our Strategic Director at Hansen Belyea, Brianna Home, is hosting alongside a featured guest from our website development team at Montana Banana, Joe Oppegaard, CTO. You’ll gain insights from us as to why accessibility matters and how to identify ways to improve your site and demonstrate your values to key audiences. We will also cover practical approaches to measuring your site’s performance and how it ties into your overall marketing strategy. 

In terms of accessibility, we will cover Web Content Accessibility Guidelines (WCAG) and the different levels of conformance for your website. You’ll leave with actionable strategies to enhance your website’s usability for all visitors—including those with disabilities—and insights into what to expect from an accessibility-focused developer when planning a larger website overhaul.

On analytics, we will provide a high-level overview of what you should consider measuring and why it’s important. Together, we’ll explore Google Analytics (GA4) and other tools you may consider to track your site’s performance. We’ll share practical approaches to testing and improvement, equipping you with a framework for setting goals, measuring success or challenges, and taking action to improve engagement across your site.

Register