Precision and creativity: How we help engineering firms build brands and websites that work
Many of our engineering clients are industry leaders, advancing their fields while improving communities and tackling major future challenges like climate change and rapid urbanization. While their work is cutting-edge, their brands and positioning don’t always reflect the same level of innovation and or demonstrative of the impressive work they do. This is how we help them.
Hansen Belyea specializes in helping engineering firms not only define who they are but also tell their stories in ways that attract the right talent, inspire confidence in their clients, and reflect their values. Many of our clients are navigating significant transitions, whether it’s a change in leadership, mergers, or acquisitions, and these shifts bring unique challenges for their brand, messaging, and supporting marketing materials that must evolve to reflect their new direction and bring their team together.
“Working with Hansen Belyea was a fantastic, collaborative experience. They truly spent the time getting to know us, our business, clients, history, and culture to help us update our brand in so many ways.”
– Ross Elliott, Marketing Manager, Woodard & Curran
Bridging precision and creativity
Engineers and scientists are natural problem-solvers, driven by a deep appreciation for complexity and precision. They excel at unraveling challenges, designing solutions, and ensuring every detail aligns with a purpose. At Hansen Belyea, we understand that the same meticulous approach that defines engineering and scientific work should also guide how brands are built and expressed to the world.
Our process bridges the gap between the analytical and the creative, combining data-driven strategy with imaginative design. We believe that a brand should not only capture attention but also reflect the values, expertise, and innovation at the core of your work. This means websites and visuals that resonate with technical audiences, messaging that communicates clarity and impact, and a brand identity that inspires trust.
“I’ve been through these processes before and bar none, this has been enjoyable, you’ve listened, you work well with our people and the creative genius you’ve brought forward – we couldn’t have asked for anything better.”
– Terry Ruhl, Board Chair & CEO, Lochner
The talent equation: Attracting and retaining engineers
Recruiting top talent has become one of the most significant challenges in the engineering industry. According to recent data, the industry faces a significant talent shortage, with estimates suggesting the United States needs around 400,000 new engineers every year, which will lead to a projected 186,000 unfilled engineering positions by 2031, particularly in industrial, civil, and electrical engineering roles. However, engineering firms are not only looking for people, but the right people, the best people for their roles because the work they do is critical to the infrastructure of our society. With numerous engineering firms out there, finding individuals who align with your firm’s culture is crucial for a successful match.
This is where brand, marketing, and websites become important tools. These are the first impressions for prospective employees and a source of pride for current employees. What kind of story does your brand tell? Does it reflect a penchant for innovation or collaboration? Does it showcase the impact your projects have on your surrounding community or the world? Does it drive top engineers to apply for open roles and does it motivate them to stay once they’re on the team?
For the Furtado brand and website project, our research showed they must convey what it’s like to work there. We achieved this through a visual identity and website that reflected their values, photography to capture their team in everyday moments on jobsites, and recruitment messaging that emphasized their commitment to innovation, strong workplace culture, and bold vision for the future.
The Hansen Belyea design and writing teams specialize in developing visual brands and key messages that resonate with engineers. From visually striking logos to recruitment campaigns that attract top-tier talent, we understand how to translate your expertise into a story that maximizes your recruitment efforts.
“A core reason for this investment was to attract new hires and retain our people. The higher quality of people we have on the team, the more business we can bring in. Also, our mid-level employees now are the future leaders of our company, so it’s important for them to be brought into every aspect of our business, including the brand.”
– Laura White, Director of Marketing, Lochner
Elevating engineering brands for now and the future
Through website and brand design, Hansen Belyea combines strategy and storytelling to help engineering firms showcase their expertise, attract top talent, and build brands that stand the test of time. Whether you’re navigating leadership changes, expanding your team, or redefining your market position, your brand should reflect the excellence of your work and we can get you there.